Joseph Lavoie

Joseph Lavoie



Joseph Lavoie is a principal at Navigator. He is based in Toronto and leads the firm’s digital and creative agency, Pinpoint by Navigator. Joseph is focused on disruptive technologies and their impact on public and regulatory affairs.

Joseph Lavoie leads Navigator's Digital Practice and has a decade of communications and public affairs experience.
Joseph returns to Navigator after serving, first, Foreign Minister John Baird and, then Prime Minister Harper as Director of Strategic Communications. Joseph is the architect of Navigator's Digital Activation model, which he used to conceptualize and launch Canada's direct diplomacy efforts in Iran. Joseph has a proven track record of using new technology to help organizations reach their audiences and stakeholders, having first honed his craft on a U.S. Presidential campaign.
In the Prime Minister’s Office, Joseph led a team of communicators tasked with delivering the government’s message directly to Canadians. Embracing innovative concepts from the private sector, he shifted the government’s focus towards content marketing to make the government’s message approachable and shareable.
Joseph has directed campaign teams responsible for developing data-driven strategies, online mobilization, advertising, outreach, candidate services, video production, real-time content production, monitoring and analysis, and digital get-out-the-vote programs.
In 2007, Joseph was selected Canada's Next Great Prime Minister by Canadians as part of a scholarship program sponsored by Magna International, the Dominion Institute, and the Canada-US Fulbright Program. Joseph graduated from York University's Glendon College.

Meet The Team