Eli Yufest

Eli Yufest

Associate Principal,


Eli has nearly two decades of extensive client and supplier side insights and strategy experience across numerous verticals including consumer packaged goods, public affairs, durable goods and healthcare.


121 King Street West
Suite 1810
Toronto, ON
M5H 3T9

eyufest@navltd.com 416-618-6562 LinkedIn

Prior to joining Navigator, Eli was the CEO and Partner of a national marketing research and consulting firm that served as the official pollster for numerous public office candidates and holders including for the Mayor of Toronto and Premier of Ontario. Moreover, he served as the firm’s strategic lead on all corporate-consumer-related projects where he brought to bear his expertise across a wide array of techniques including conjoints, segmentations, mystery shopping, positioning and messaging testing, path-to-purchase and key drivers analysis.

Eli has also held a range of senior positions with Fortune 500 organizations in healthcare and durable goods as well as within tier-one consulting firms where he managed clients in retail, alcohol and CPG.

Eli is a frequent contributor to numerous print, radio and TV media across Canada.  He holds a bachelor’s degree from York University, post-graduate certificate from Seneca@York as well as completed the prestigious Schulich School of Business / YEDI business incubator program.  Eli is an advisory committee member at the School of Management at George Brown College and is a frequent guest lecturer at the College.

Meet The Team