Danielle LaBossiere Parr

Danielle LaBossiere Parr

Principal,

Toronto

Danielle LaBossiere Parr draws on her almost 20 years of experience in provincial and federal government, industry associations, and as a consultant when providing public affairs and strategic communications advice to clients in a variety of sectors, including healthcare, technology, consumer goods, broadcasting and trade organizations.

Danielle LaBossiere Parr draws on her almost 20 years of experience in provincial and federal government, industry associations and as a consultant when providing public affairs and strategic communications advice to clients in a variety of sectors, including healthcare, technology, consumer goods, broadcasting and trade organizations.
Previously, Danielle spent 8 years as the Executive Director of the Entertainment Software Association of Canada. As the chief spokesperson for the video game industry in Canada, she was a frequent commentator on industry issues including CBC’s Fifth Estate, BBC Politics (UK), CTV National, the Globe and Mail and National Post. She established the industry as a thought leader and as a key player in the federal debate on copyright reform and the national digital strategy, lobbied policy makers on complex issues including intellectual property enforcement, labour mobility, tax credits and the trade classification of the industry’s products under the GATS. She also grew the influence of the Canadian video game industry internationally, including as the feature country at Germany’s gamescom, the world’s largest video game conference, held a seat on the Global Association Heads council, and served as lead spokesperson as part of an international industry effort on trade classification with WTO negotiators in Geneva.
Danielle has served on the Board of Directors of the Kids Internet Safety Alliance (Kinsa), the Canadian Advisory Committee to the Entertainment Software Rating Board, the Canadian Anti-Counterfeiting Network and the Ministerial Advisory Committees on Video Games in both Manitoba and Ontario. She also spearheaded Kinsa’s annual Spring for Kids Fundraising Gala, and was recognized by the organization as a “Hero of the Fight” in 2012.
Prior to joining ESAC, Danielle worked in communications and public affairs at both General Motors and Investors Group. She also spent several years as a political aide in provincial and federal governments across the country, including the offices of two provincial premiers, two provincial cabinet ministers, and a federal party leader in addition to numerous provincial and federal campaigns. In 2002, she was featured in Maclean’s magazine as one of Canada’s top 25 “Leaders of Tomorrow”, and in 2011, she was recognized as one of the Top 100 Lobbyists in Canada by the Hill Times, Canada’s Parliamentary newspaper.

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