Ivey Business School and Navigator Launch Corporate Reputation Management Program
Posted on May 4, 2017
TORONTO – (May 4, 2017) – The Ivey Business School at Western University, and Navigator, Canada’s leading high-stakes communications firm, are pleased to announce a groundbreaking executive development partnership that will bring together Canada’s prominent business academics and communication experts in a proprietary reputation risk management and recovery program for senior executives.
“We are very excited about the power of the partnership with Navigator,” said Mark Healy, Ivey’s Executive Director of Executive Education.
“Managing reputation risk is now a core competency for any business leader. This program will prepare executives in a manner that goes beyond the classroom and puts our executives on the front lines of managing risk in a real-time, immersive setting with Canada’s leading experts in communication and reputation risk,” Healy added.
Reputation risk has a material impact on a company’s performance and position in its industry. The Ivey-Navigator program uses simulations and case studies to prepare executives with the strategies and tactics to plan, respond and recover from any situation that could adversely affect their company’s reputation. Participants will be instructed by a team of professors, business leaders and communications experts.
“In 20 years of working with Canada’s top corporations and CEOs, we have never seen as many business leaders and board directors identifying reputation risk as a leading business challenge,” said Jaime Watt, executive chairman of Navigator. “Our partnership with Ivey—the first program of its kind in Canada—will bring together experts and academics to provide an intensive readiness and assessment program to manage reputation risk.”
The program features practical exercises in which participants engage in the planning, response and recovery during a situation where reputation is threatened. Participants will work through simulations and case studies from a variety of stakeholder perspectives. This program equips participants to manage reputation-defining moments in order to build trust with the stakeholders that matter most.
“An organization’s reputation can be thrust unexpectedly into the spotlight by a rogue employee, a Freudian slip of the tongue, bad leadership, a major organizational shift or challenging business results. This program provides a ground-breaking approach to preparing executives for those major moments when their organization’s reputation is on the line,” said Gerard Seijts, professor of organizational behaviour and executive director of the Ian O. Ihnatowycz Institute for Leadership at Ivey.
Starting in fall 2017, Ivey and Navigator will provide a five-day comprehensive risk management program for business leaders delivered at the St. Andrew’s Club and Conference Centre in Toronto.
For more information: https://www.ivey.uwo.ca/executive/our-programs/corporate-reputation-management/
Ivey Business School
Navigator is Canada’s leading high-stakes public strategy firm retained by clients when they can’t afford to lose. Navigator was created by public affairs and government relations practitioners who recognized a market need for an organization that truly understood how to develop a winning, overarching plan, bringing together research, planning, stakeholder outreach, communications and government relations tactics. Navigator has grown to become a diverse firm with consultants from a variety of backgrounds including journalism, public opinion research, politics, marketing and law.
Navigator serves clients from offices in Toronto, Montreal, Edmonton, Calgary, Regina, Ottawa and London, UK.
About the Ivey Business School, Western University
The Ivey Business School (www.ivey.ca) at Western University is Canada’s leading provider of relevant, innovative and comprehensive business education. Drawing on extensive research and business experience, Ivey faculty provides the best classroom experience, equipping graduates with the skills and capabilities they need to tackle the leadership challenges in today’s complex business world. Ivey offers world-renowned undergraduate and graduate degree programs as well as Executive Development at campuses in London (Ontario), Toronto and Hong Kong.
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