How We Win

Our approach is driven by our strong belief that every client situation is unique, and every client situation deserves a custom solution.

How We Win

An Unrivaled Team

Our team of former award-winning journalists have covered some of Canada’s biggest stories. Our former political staffers have advised prime ministers, premiers and opposition leaders of all stripes in no less than three Commonwealth countries. Our world-class team of behavioural scientists have a combined 60 years of experience. Our digital strategists have mobilized online communities to shift public opinion. With each mandate, we quickly assemble a team of Canada’s most experienced communicators, ready to serve you, anywhere in the world.

A Distinct Approach

With an unrivaled team, each one of our clients are served by a unique combination of seasoned communicators, behavioural research scientists, and digital strategists.

Our approach is driven by our strong belief that every client situation is unique, and every client situation deserves a custom solution.  Leaving nothing to chance, our work is driven by the rigour of market and public opinion research—tools central to how we approach the most complex problems our clients face. We check “gut thinking” at the door to leverage new insights and proprietary tools when you can’t afford to lose.

With Navigator on your side, there’s always a way forward.

A Drive to Push Boundaries

We never stop investing in our team and in our craft. We take pride in being on the cutting edge of technology, and developing proprietary solutions our clients simply won’t find elsewhere. We study and learn from other markets and evaluate emerging capabilities in our industry to offer clients a full suite of tools to help them win.

Proprietary Solutions that Win

Navigator’s custom-tailored process that provides CEOs—and aspiring CEOs—with the self-awareness and external feedback they require to take their leadership to the next level.

Group Think®
Navigator’s proprietary qualitative research approach leverages a full range of qualitative tools to provide clients with a full understanding of targeted markets’ views and opinions.

Campaigns Matter®
Navigator’s unique campaign model that tracks shifting public opinion, drives engagement and changes behaviour to meet your objectives.

Committed to Our Community

At Navigator, we aspire to the highest professional standards and have a deep commitment to corporate social responsibility. We emphasize diversity and inclusion, giving back to our community, and protecting our environment.

For our team, these aren’t just buzzwords. We strive to make a meaningful impact every day, both within our workplace and outside of it.

We want to attract the best talent, and to do that we take measures to provide a supportive community and environment in which to live and work.

Diversity and Inclusion at Navigator

Navigator is proud to strongly support diversity and inclusion in the workplace.

Navigator’s executive chairman and founder, Jaime Watt, has been a leader in Canada’s LGBTQ community and has been recognized by a number of human rights and LGBTQ organizations.

Our management team is led by a significant number of women and we strive to promote and empower female leadership in the firm.

Navigator’s offices are fully wheelchair accessible, and we are certified for the Integrated Accessibility Standards Regulation (IASR) training, in accordance with the Accessibility for Ontarians with Disabilities Act and the Canadian Human Rights Code.

Environmental Responsibility at Navigator

At Navigator, we recognize the importance of environmental responsibility. Each year, we aim to increase efficiency, minimize waste where possible and establish an environmental consciousness in all our offices.

Our paper is forestry certified
At Navigator, FSC (Forestry Stewardship Council)-certified paper is our product of choice. By choosing FSC-certified products, we commit to protecting wildlife habitats and clean water, and to keeping forests healthy for generations to come.

LEED certification
Our Toronto home at 121 King St. West was evaluated on sustainability, water efficiency, indoor environmental quality and innovations in operations, achieving LEED Gold Status. We’re also BOMA BESt Level 3—the leading environmental certification program for buildings in Canada. Our lights go off automatically each evening, and all of our cleaning products are chemical-free.

Recycling and waste
Navigator has a robust recycling program to manage our waste in a reusable and sustainable fashion. Navigator has also eliminated the use of plastic water bottles in our offices. We have installed water filters so we can provide clean drinking water to our team and our clients without plastic waste.

Pro-bono Work at Navigator

Navigator has undertaken a significant amount of pro-bono work to support local community initiatives and national campaigns. In 2016 alone, staff devoted 3,000 hours to pro-bono projects. We are proud to work with the following organizations as they strive to advance social issues and engage their local communities:

  • Abilities Centre
  • Alberta Council of Women’s Shelters
  • Casey House
  • Community Living Toronto
  • Day of Pink
  • Egale Canada Human Rights Trust
  • Egale Centre
  • Famous People Players
  • Never Forgotten Memorial Foundation
  • Pride Toronto
  • ProudTOvote
  • Stratford Festival
  • The Sandbox Project
  • Top Girls
  • True Patriot Love
  • 1000 Dinners
  • TIFF

Volunteerism at Navigator

Our consultants come from a variety of backgrounds. We encourage them to get involved in the community, serve on non-profit boards and contribute to pro-bono projects. As a firm, we believe this volunteer work is important for our colleagues in order to garner a wider perspective of the world in which we work.

Members of our team commit their time and resources to a number of organizations, including:

  • Alberta Ecotrust Foundation
  • Arthritis Society
  • Artscape
  • Calgary Chamber of Commerce
  • Calgary Legal Guidance
  • Casey House
  • Community Living Ontario
  • Egale Canada Human Rights Trust
  • Egale Centre
  • Homefront Society for the Prevention of Domestic Violence
  • Kids Internet Safety Alliance
  • New Visions Toronto
  • Parkinson Society
  • Royal Canadian Geographical Society
  • Sarcoma Cancer Foundation of Canada
  • Shriners Hospital for Children
  • St. Michael’s Hospital Foundation
  • Stratford Festival
  • Shaw Festival
  • The Redwood
  • The Writers’ Trust of Canada
  • United Way
  • Wellspring

We Support These Organizations

Navigator launches the Canadian Centre for the Purpose of the Corporation

July 2, 2020

Navigator is pleased to announce the establishment of the Canadian Centre for the Purpose of the Corporation. This ground-breaking initiative…

Quebec Budget Notice

March 10, 2020

National Unity & Wexit

February 13, 2020
Managing Principal