• Our Services

    We built Navigator to offer companies, organizations and governments winning strategies that fuse research and the most powerful marketing and communications tactics. We are anchored in the belief that success must be measured. That’s why we rigorously test ideas, creative concepts, messages and our own hypotheses. We know that moving public opinion is a science first and an art second.

High Stakes Communications

News travels fast. Bad news travels faster. Always with severe consequences, always when the stakes are high. With the growth of real-time media, unchallenged, uninformed views cause lasting reputational damage. Virtual mobs can self-organize in minutes, catching you off guard and potentially crippling you or your business. When you can’t afford to lose, we can help you navigate the new media environment, either as a stand-alone service, or within the discipline of an integrated campaign.

  • Crisis Communications

    We help organizations manage issues before they escalate into major crises. Our team specializes in developing strategies that address your biggest vulnerabilities head on. And if disaster strikes, our clients can depend on our custom-built contingency plans that minimize reputational damage. There is a mountain of literature and case studies on effective crisis communications. And while the severity of a crisis can vary and the tools used to fight it continue to evolve and become more sophisticated, the fundamentals are always the same. Too many organizations, however, rest satisfied that the job is done when the stories are over. They accept accolades for being open, responsive and accountable only to wonder why the customers won’t come back. While we have a strong record of crisis management, our clients hire us because we don’t see successful management of a crisis as the end goal. It’s the beginning of a methodic march towards recovery.

  • Litigation Support

    Communicating effectively in a tough litigation battle is essential to the defense of your reputation. Your legal counsel will prepare an expert legal defense for the court of law. We assist you in the equally challenging task of defending you in the court of public opinion. It’s a delicate line that calls for a nuanced approach. Take an aggressive approach and you expose yourself to legal risk; fail to communicate to the public and you risk permanent reputational damage. Our team walks this tight rope with care and agility, seamlessly integrating with your legal team.

  • Mergers and Acquisitions

    We have been hired by successful businesses on both sides of M&A transactions: whether our clients are small technology companies fighting hostile takeovers, or international telecom giants purchasing domestic assets, they hire us for our holistic approach, which combines investor relations, stakeholder management and analyst communications experience with our government relations practice. Our team of professionals are trained in banking, law, government, media and research and have unmatched knowledge of government mechanics and political environments.

  • Reputation Recovery

    What you do after the crisis is as important as what you do during. Navigator professionals specialize in this area. We start with the facts. Not as we might see them, or as our gut might tell us, but rather as the marketplace informs us, through focused research that drives to the heart of the issue. We employ research that is not afraid to ask tough questions, and sometimes deliver tough answers. We know that there are no shortcuts on the road to reputation recovery. It is a marathon, not a sprint. Our consultants have helped organizations recover from crises, small and large. When the worst happens – or you’ve come through the worst and wonder what now? – we can help. We’ve been there before.

  • Social Media Strategy

    We build our social media campaigns from the ground up: custom websites that give mobilize your supporters; activist portals that give them tools to take action; targeted advertising to reach new audiences; custom analytics and evaluation that gives you intelligence; email campaigns that engage your supporters; mobile applications that deliver your messages in real-time; and social media integration that facilitates a conversation. Our team is constantly innovating in this rapidly evolving space. We were first to market with a state-of-the art social media command centre and are the only private sector campaign team that offers clients a mobile gateway to the war room. Our clients have access to the online conversation with real-time analytics at their fingertips.

  • Stakeholder Relations

    Traditional strategies no longer deal adequately with the diffuse, almost chaotic world of online communications that shapes public opinion today. We help you deliver on stakeholder expectations through participatory, transparent campaigns that track shifting opinion, drive engagement and change behavior.

Opinion Research

We believe research is fundamental to a winning result. We use a broad variety of qualitative and quantitative research approaches designed to develop appropriate hypotheses, nuanced strategies and the best tactics to succeed at a given challenge. They include focus groups, in-depth executive interviewing, panel and longitudinal studies, telephone polling, benchmark studies and online polling. Navigator’s research ensures our experience is effectively applied to the specifics of each new challenge.

Government Relations

Navigator offers a full suite of government relations products and services across many provincial and municipal jurisdictions. With professionals of all partisan stripes, we build programs to influence public opinion and shape public policy. We help our clients to navigate the complex and often confusing process of decision-making at all levels of government. We are ready to provide advice, insight, strategy, and to direct lobby activities.

To find out more about our federal government relations capabilities, visit the Ensight Canada website, our partner firm in Ottawa.